[rb-general] Logo Voting: Wordmark & Color

Elio Qoshi elio at ura.design
Mon May 7 20:05:31 CEST 2018

No logo works without Wordmark by default indeed. Every brand in the past has established itselves first before they had the privilege to let go of their wordmark (Nike, McDonalds, Adidas etc)

Overpass is indeed a good choice, it's the type face used by Red Hat. Also we at Ura use Overpass. Montserrat is the typeface used by Fedora.

I'd personally suggest option 1 or 2 as they are more recongizable. It also offers more flexibility with a color palette later on when there are 2 colors instead of one.

Should we open a voting on these 4 logos or would people be happy to go with #1 or #2?

On 5/5/2018 10:37 PM, Bernhard M. Wiedemann wrote:

> On 2018-05-03 21:49, Elio Qoshi wrote:
>> I think these comments bring out 4 different options (2 fonts, 2
>> color schemes) where to choose from. 1 and 3 and Montserrat and
>> Overpass. You can find them on the same project link:
>> https://demo.identihub.co/project/r-b-final-logo-voting
>> Let's have some more comments and if necessary also a voting.
> all 4 are nice.
> I like option #2 there most.
> The Overpass font makes it clearer that it is not just any text, but
> part of the logo
> and the colors make it easier to recognize from a distance (be that on
> a T-shirt, sticker or in a collection of small 'participating
> projects' logos)
> I guess, there are not that many logos that people will recognize and
> correctly associate without text.
> Even the distinctive SUSE chameleon rarely works without text (that
> people can Google)
> so I guess we should encourage people to use the logo with
> 'reproducible builds' text in most cases.

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