Strategic Communication Training: The Managers' And Executives' Program 3rd to 7th April in Nairobi
Skills for Africa Training Institute
workshops at skillsforafrica.or.ke
Mon Mar 20 13:57:48 UTC 2023
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Strategic Communication Training: The
Managers’ And Executives’ Program 3rd to 7th April in
Nairobi
Dates
Fees
Location
Apply
03/04/2023 - 07/04/2023
$1350
Nairobi
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Physical
Class
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Online
Class
01/05/2023 - 05/05/2023
$3500
Dubai
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Physical
Class
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Online
Class
05/06/2023 - 09/06/2023
$1500
Mombasa
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Physical
Class
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Online
Class
03/07/2023 - 07/07/2023
$2950
Kigali
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Physical
Class
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Online
Class
07/08/2023 - 11/08/2023
$1350
Nairobi
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Physical
Class
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Online
Class
04/09/2023 - 08/09/2023
$1500
Mombasa
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Physical
Class
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Online
Class
02/10/2023 - 06/10/2023
$2950
Kigali
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Physical
Class
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Online
Class
06/11/2023 - 10/11/2023
$1500
Mombasa
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Calendar for 2023
Workshops
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Contact
us
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Whatapp
Office
Telephone: +254-702-249-449
Register as a group of 5 or more participants and get 15% discount
on the course fee.
Send
us an email:
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training at skillsforafrica.org or call +254-702-249-449
INTRODUCTION
Skills for Africa
Training Institute has introduced
this annual training class for communication practitioners to hone their skills
and learn new strategies for using communications more effectively, as they
network with other local and international Communicators. Participants not only
become stronger strategic communicators, they also learn to build the capacity
of their organizations to use communications to reach their social change
goals.
Participants work with top experts from the field while studying a
host of communications building blocks from planning and tactics to evaluation
and fundraising. Participants also develop skills they can immediately apply in
the workplace, such as social media skills, presentation delivery, media
interviews and storytelling. It is an opportunity for the practitioners to
network; explore new media and exchange ideas on what is working. To enrich the
program, facilitators and practitioners have an international mix.
Each year,
special topics will be covered to enrich participants work. For
example,
·
emerging media;
power of social media for campaigns
·
fundraising
·
power of
story-telling
·
advocacy
approaches
COURSE
OBJECTIVES
At the end of
this course the participants will be able to:
·
Participants
learn how to lead and manage Communication Units or
departments;
·
Stay at the
strategic position within the organization by aligning communication to the
overall organizational goals and objectives;
·
Plan, Execute and
Evaluate a Comprehensive Communications Strategy
·
Pick the choice
and plan for Policy Advocacy or Behaviour Change. Strategies may
include:
Community
Mobilization; Fundraising; Media advocacy; Behaviour Change Communication; (BCC)
and Information Education and Communication (IEC) campaigns; strengthen internal
communication;
·
Incorporate
Results Based Management to the Communication strategy;
·
Refine their
Organizational Branding
·
Get internal “buy
–in” among board and strengthen internal communications among staff, volunteers
and other key stakeholders and ensure key messages are consistently echoed
throughout the organization;
·
Develop Crisis
Management Plan to deal;
·
Make informed
choices about communications resources;
·
Harness Social
Media, Internet marketing, digital technologies drive awareness, build
communities and connect with volunteers, supporters and
advocates
DURATION
5
days
WHO SHOULD
ATTEND
Communication and
PR Executives and Managers (and others responsible for strategic communication)
from: Government, Non Profit Organizations (NGOs), Civil Society Organizations
(CSO),Training Institutions, Research Institutions, Faith Based Organizations,
Private and donor organizations, among other
organizations.
COURSE
CONTENT
Frameworks and
blueprints for communication strategy
This module
covers how to design and develop a PR strategy using systematic
processes.
·
Communication
strategy best practice and success factors
·
Making strategy
clear, simple and practical
·
Step-by-step
processes for creating a communication strategy
·
Practical
workshop
Evidence-based
communication strategy
This module
covers how to use objective research techniques to create a properly targeted
communication strategy.
·
Qualitative
communication research: interviews, focus groups,
observation
·
Analyzing and
assimilating stakeholder research
·
Quantitative
communication research: content analysis, surveys, polling
·
Setting
evidence-based communication goals and key performance indicators
(KPIs)
·
Case study
examples
Defining
strategic goals and objectives
This module
covers specialized techniques for developing complex PR
strategies.
·
Integrating
communication strategy with organizational strategy
·
Aligning
communication goals with business goals
·
Evaluating which
issues communication should target
·
Defining values,
personality and voice for strategic communication
Securing
management support for communication strategies
This module
covers how to get buy-in from the top for ambitious PR
strategies.
·
Working with
management to empower the communications function
·
Communication and
the Board: managing a charged relationship
·
Presenting
communication in the language of management
·
Working with
other departments and securing their support
General
Notes
This
course is delivered by our seasoned trainers who have vast experience as
expert professionals in the respective fields of practice. The course is
taught through a mix of practical activities, theory, group works and case
studies.
Training manuals and additional reference materials are provided
to the participants.
Upon
successful completion of this course, participants will be issued with a
certificate.
We
can also do this as tailor-made course to meet organization-wide needs.
Contact us to find out more:
training at skillsforafrica.org
The
training will be conducted at SKILLS FOR AFRICA TRAINING
INSTITUTE
The
training fee covers tuition fees, training materials, lunch and training
venue. Accommodation and airport transfer are arranged for our participants
upon request.
Payment should be sent to our bank account before start of
training and proof of payment sent to:
training at skillsforafrica.org
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