INVITATION TO ATTEND A TRAINING COURSE ON DIGITAL/SOCIAL MEDIA SKILLS ON 18TH to 22ND APRIL 2022

Wed Mar 9 10:50:39 UTC 2022

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 TRAINING 
COURSE ON DIGITAL/SOCIAL MEDIA SKILLS ON 18TH to 22ND APRIL 2022

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Calendar for 2022 
Workshops

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PARTICIPATION FEES: 1,200USD

VENUE: 
HILTON HOTEL, NAIROBI, KENYA
Office 
Telephone: +254-702-249-449
Register 
as a group of 5 or more participants and get 25% discount on the course fee. 

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training at skillsforafrica.org or 
call +254-702-249-449
INTRODUCTION
Digital 
technology has revolutionized the way in which people communicate and share 
information – at local, national and international levels. Organizations, 
including government, need to understand these changes so that they can operate 
effectively in a dynamic media environment.
Social media is a term used to 
refer to online technologies and practices that are used to share opinions and 
information, promote discussion and build relationships. Social media services 
and tools involve a combination of technology, telecommunications and some kind 
of social interaction. They can use a variety of different formats, for example 
text, pictures, video and audio.
Organizations, 
individuals and corporates worldwide are waking up to the opportunity of this 
revolutionary medium to fulfill various business objectives ranging from Sales, 
Marketing, CRM, Product Development, and Research. This has created an 
ever-increasing demand for skilled Digital Marketing knowledge and 
professionals.
In 
the absence of formal avenues of Digital Marketing education, there is a huge 
gap of talented professionals.
If 
you are a Public Relations Officer, 
Communication Officer, Business Owner, a Sales & Marketing 
professional or a Student who is serious about leveraging Digital Marketing for 
personal or organizational growth, then this course is for 
you.
COURSE 
OBJECTIVES
At 
the end of this course the participants will be able to:
Increase 
  organizations access to audiences and improve the accessibility of 
  organization communication;
Enable 
  organizations to be more active in its relationships with clients, partners 
  and stakeholders;
Offer greater 
  scope to adjust or refocus communications quickly, where 
  necessary;
Improve the 
  long-term cost effectiveness of communication;
Benefit from the 
  credibility of non-government channels;
Increase the 
  speed of public feedback and input;
Reach specific 
  audiences on specific issues; and
Reduce 
  organization dependence on traditional media channels and counter inaccurate 
  press coverage.
Attract traffic 
  to their website/online content and increase in 
  sales/awareness.
Identify the 
  audience and reach an unlimited number of prospective clients/audience using 
  email and other tools and technique.
Get more value 
  from online campaigns.
Work with 
  M.A.R.T. social media goals to achieve successful online 
  campaigns.
Work 
  cooperatively within an online community by observing and listening critically 
  with openness, then act ethically and follow through on commitments when 
  communicating with varied audiences and build positive reputation within the 
  community.
Explain how to 
  develop effective online marketing strategies for various types of industries 
  and businesses.
Identify setup 
  and use the major social media and online marketing portals that can be used 
  to promote a company, brand, product, service or 
person.
Evaluate a 
  company’s current situation, isolate online issues and provide solutions by 
  identifying appropriate social media and online marketing portals to influence 
  consumer and improve the company’s reputation.
Put together a 
  social media and online marketing plan and track progress in achieving goals 
  with a variety of measurement tools, services, and 
  metrics.
DURATION
5 
Days
WHO 
SHOULD ATTEND
Press 
Officers, Communication Officers, Public Relations Officers,Digital Marketing Professionals, 
Marketing Professionals, Journalists, Sales Professionals and others who are 
responsible for publicity and media relations.
COURSE 
CONTENT
Discussing the 
  digital/social media options and strategies
Introduction to 
  Face-book pages: best practices for organizations
Introduction to 
  Twitter Profiles - Twitter Best Practices for 
  organizations
Sharing photos 
  and Videos online – options on mobile and social media
Blogging – how 
  to participate in forums and blogs and how to form partnerships with social 
  media organizations;
Mobile Web/and 
  marketing
Networking: 
  Options for knowledge and information Sharing
Effective use of 
  digital media for campaigns
Search Engine 
  Optimization (SEO)
What is On-Page 
  Optimization?
What is OFF-Page 
  Optimization?
Search Engine 
  Algorithms
Search Engine 
  Marketing (SeM)
SEM 
  Overview
Pay Per Click 
  Overview
Strategizing PPC 
  campaigns
Market 
  Analysis
Ad writing 
  Techniques
Effective 
  landing pages
Decipher User 
  Psychology
SEM Management 
  (Other Opportunities)
Pay per click 
  overview
Market 
  Analysis
Campaign 
  Management
Bid Management 
  Plan
Back 
  Linking/Link Building
Performance 
  Tracking
Reporting & 
  Analysis
Testing
Social Media 
  Marketing (SMM)
Why care about 
  Social Media?
Demystifying 
  Community Building on Facebook
Creating a 
  Twitter Marketing Strategy
Leveraging 
  LinkedIn for B2B Lead Generation
Measuring the 
  ROI of Social Media
Creating a 
  Facebook Marketing Strategy
Twitter: The 
  Jewel in the Social Media Crown
Discussion on 
  other Social Media Channels
Planning & 
  Creating Multi-channel Social Media Strategy
Email 
  Marketing
Deliverability
Effective Email 
  Content
Effective 
  Creative
Customer 
  Acquisition Strategies
Nurturing & 
  Automation
Resources to do 
  situational analysis and progressive updates
Inbound 
  Marketing
Attracting your 
  potential customers into the conversion funnel
Conversion 
  Optimization
Conversion 
  Optimization Patterns for Engaging Website Visitors
Life Cycle 
  Emails
Analytics
Introduction
Google 
  Analytics
Content 
  Performance Analysis
Goals & 
  E-commerce Tracking
Visitors 
  Analysis
Social Media 
  Analytics
Actionable 
  Insights and the Big Picture
Social CRM & 
  Analysis

GENERAL 
NOTES
Ø  
This course is delivered by our seasoned trainers who have 
vast experience as expert professionals in the respective fields of practice. 
The course is taught through a mix of practical activities, theory, group works 
and case studies.
Ø  
Training manuals and additional reference materials are 
provided to the participants.
Ø  
Upon successful completion of this course, participants 
will be issued with a certificate.
Ø  
We can also do this as tailor-made course to meet 
organization-wide needs. Contact us to find out 
more: training at skillsforafrica.org
Ø  
The training will be conducted at Skills for 
Africa Training Institute in Nairobi Kenya.
Ø  
The training fee covers tuition fees, training materials, 
lunch and training venue. Accommodation and airport transfer are arranged for 
our participants upon request.
Ø  
Payment should be sent to our bank account before start of 
training and proof of payment sent 
to: training at skillsforafrica.org

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